BBA- Bachelor in Business Administration

Program Description:

BBA (Bachelor of business administration) is a 4- year degree program. This consists of eight semester and each semester of 5 months. Total credits for the program are 148. The BBA course is designed and adopted is after conducting a research on different business entities and collecting the feedback from experts working in the field of business and management.
Program Bachelor of Business Administration
Establishment Date: 2009
Duration and Semester 4 years, Eight (8) semester
Departments Number 3
Code BBA1
Department Code BBA. Mar 2  BBA. F 3   BBA.M 4
Departments Name Marketing       Finance     Management
Total Credits 148
Foundation Subjects 30 %
Professional Subjects 60 %
University Subjects 10 %

Department Vision

To provide premier business education through a dynamic curriculum and proper emphasis to serve the business community by providing potential graduates on a value-centered environment.

- Objective

The Bachelor of Business Administration (BBA) is a demanding program that is aimed at equipping young minds with the skills, knowledge, and edge to excel in the dynamic market of today's business world. Different aspects of management are explored in depth with emphasis on the application and practice of theoretical knowledge. This program is a professional dais for those who would accept the challenges of the ever-changing world and will prepare them with necessary decision-making skills. The program aims at bringing out the best abilities, qualities, and polishing the students in a conducive environment. All the needs and requirements of today’s dynamic business and economic environment have taken into consideration when designing the program.

- Eligibility

•New Enrollment of Students for 1st Semester:
Students with 12th grade pass, or equivalent qualifications and, securing 45% marks in aggregate are eligible to apply.
Qualifying the admission test and interview is compulsory.
A candidate scoring less than 40% marks each in the test and interview will stand disqualified for admission.
Candidates who have secured at least 40% in the NAT are also eligible to apply.
•Enrollment of 14th Grade Students:
Student must have passed 14th grade with minimum 80% marks. Student must also pass entry test at University. Student must be agree with the University to study all those credits here at Mashal University which have not been studied before.

Areas of Specialization

 Finance
 Human Resource Management
 Marketing

 Finance

• Financial Market & Institutions
• Auditing
• Corporate Finance
• Taxation
• Accounting Software and Tools
• Islamic Banking and Finance
• Working capital Management

 Human Resource Management

• Performance and compensation management
• Leadership
• Total quality management
• Change Management
• Conflict Management
• Advance Organizational Behavior

 Marketing

• Marketing Research
• Sales Management
• Advertising and Promotional Strategies
• Brand Management
• Advance Consumer Behaviors
• Retailing Management
• International Marketing
• Strategic Marketing